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privacy policy


We ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.

Who we are

Small Stories Limited address of Ashdown Lodge, Lodge Road, Bromley, Kent, England BR1 3ND, trading as Small Stories, collects, uses and is responsible for certain personal information about you. When we do so we are regulated under the UK Data Protection Act 2018 and the General Data Protection Regulation (EU) 2016/679) hereinafter referred to as General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.

To the extent that we determine the manner and the purpose of processing, we acknowledge that we are a Data Controller of your Personal Data (as such terms are defined in the UK Data Protection Act 2018 and the General Data Protection Regulation.  We undertake to act in accordance with the Data Protection Act 2018 and, the General Data Protection Regulation, including having in place adequate levels of security in respect of such Personal Data. As noted above this Privacy Policy sets out the basis on which we will collect and process your Personal Data and that of any third party whose Personal Data you supply to us.

We will regularly review the purposes for which we hold your Personal Data and will not hold it for longer than is necessary. We will also seek to minimise the Personal Data which we hold about you wherever possible. If we intend to make use of your Personal Data for any new purposes which would be considered incompatible with the purposes for which it was originally collected, as set out in this Privacy Policy, we will notify you of such intended uses provide appropriate fair processing notices and transparency literature, prior to the commencement of any such processing.

If you want to contact us about our policy our data protection contact can be reached at: help@smallstories.co.uk

The personal information we collect and use

Information collected by us

In the course of our relevant activities which concern selling children’s clothes on-line we collect the following personal information when you provide it to us:

  • When you register to use our services and/or our site we may ask you to provide certain information such as your name and gender, your contact details: your postal address including billing address, your telephone number   and e-mail address; details of orders made by you; and when you make a purchase or place an order with us, your payment card details.
  • We may also collect information on an ongoing basis about what pages you access or visit, and
  • information about your use of our site, for example the pages viewed, the website from which you came to visit our site, changes you make to information you supply to us, including by use of cookies (see our Cookies Policy). If you contact us, we may keep a record of that correspondence.
  • We will also keep copies of your interests, preferences, feedback and survey responses with your consent, your correspondence and communications with Small Stories Limited; and other publicly available personal data, including any which you have shared via a public platform (such as on LinkedIn, Twitter). This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Policy.  Some of the above personal data is collected directly, for example when you log into an account on one of our event portals, or send an email to our sales or operations teams. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.

How we use your personal information

We use your personal information to:

  • in the normal course of our business, to allow us to register you to receive our services and to provide you with our services
  • to allow us to manage your account;
  • to allow us to analyse your personal preferences and personalise our services to you so that we can provide a more tailored experience to you;
  • to store your data to pre-populate fields to make it easier for you to provide information when you return to our sites;
  • to monitor your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data and the resources that you access on the basis that processing is necessary in order to perform our contract with you to provide our goods;
  • to validate your Personal Data (and, in some cases, match it against information that has been collected by a third party) to check that the Personal Data we hold about our customers/users is accurate, consistent and up to date;
  • to comply with any legal obligations to which we are subject on the basis that processing is necessary to comply with our legal obligations.

Who we share your personal information with

  • We routinely share name and gender, your contact details: your postal address including billing address, your telephone number   and e-mail address; details of orders made by you; and when you make a purchase or place an order with us, your payment card details with  our third party suppliers. This data sharing enables   us to despatch the goods you ordered directly to you)’.
      • service providers and other third parties who process and store data on our behalf;
      • professional advisors;
      • accountants
      • HMRC
      • eastside IT

Some of those third party recipients may be based outside the European Economic Area — for further information including on how we safeguard your personal data when this occurs, see ‘Transfer of your information out of the EEA’.

We will share personal information with law enforcement or other authorities if required by applicable law.

We will not share your personal information with any other third party without your consent.  In the event that we either in whole or in part, is acquired by a third party (in which case Personal Data about customers will be one of the transferred assets);

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce any contract with you; or to protect our rights, property, or the safety of our employees, customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud prevention.

Whether information has to be provided by you, and if so why

  • The provision of name and gender, your business contact details: postal address including billing address, telephone numbers (including mobile numbers) and e-mail address; bookings or orders made by you; when you make a purchase or place an order with us, your payment card details, is required from you to enable us to progress and finalise your Order of our books on-line . We will inform you at the point of collecting information from you, whether you are required to provide the information to us.

How long your personal information will be kept

  • We only store your Personal Data for as long as necessary for the purposes described in this Privacy Policy
  • and or Use of Information Privacy Statement.
  • We will hold your name and gender, your contact details: your postal address including billing address, your telephone number   and e-mail address; details of orders made by you; and when you make a purchase or place an order with us, your payment card details for a period of 6 years in accordance with HMRC guidelines and UK tax laws.

Consequences of our use of your personal information and Where we store your personal Data.

In order to ensure fair and transparent processing, we will, taking into account our processing activities, adopt appropriate procedures for the processing of Personal Data, which shall include implementing technical and organisational measures which take into account the harm that may be suffered, and correct inaccuracies identified in Personal Data processed, so that risk of errors are minimised and your Personal Data is processed in a fair and secure manner.

All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

From time to time, service providers, and organisations with whom we work, may be located outside the European Economic Area in countries that do not have the same standards of protection for personal data as the UK. We will, however, always use every reasonable effort to ensure sufficient protections are in place to safeguard your Personal Data. We will also ensure that our service providers enter into compliant processing agreements with us to ensure that

Transfer of your information out of the EEA

We may transfer your personal information to the following which are located outside the European Economic Area (EEA) as follows:

Such countries do not have the same data protection laws as the United Kingdom and EEA. Whilst the European Commission has not given a formal decision on such countries  provide an adequate level of data protection similar to those which apply in the United Kingdom and EEA, any transfer of your personal information will be subject to Article 46(5), which the Article 29 Working Party guidance confirms must be specified of the General Data Protection Regulation that are designed to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your personal information.


From time to time, service providers, and organisations with whom we work , may be located outside the European Economic Area in countries that do not have the same standards of protection for personal data as the UK. We will, however, always use every reasonable effort to ensure sufficient protections are in place to safeguard your Personal Data. We will also ensure that our service providers enter into compliant processing agreements with us to ensure that your Personal Data is processed in accordance with applicable data protection legislation.

If you would like further information please contact our Data Protection Appointed Person Joanna Welsh (see ‘How to contact us’ below). We will not otherwise transfer your personal data outside of the United Kingdom  and EEA or to any organisation (or subordinate bodies) governed by public international law or which is set up under any agreement between two or more countries.

Your rights

Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:

  • fair processing of information and transparency over how we use your use personal information
  • access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address
  • require us to correct any mistakes in your information which we hold
  • require the erasure of personal information concerning you in certain situations
  • receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
  • object at any time to processing of personal information concerning you for direct marketing
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  • object in certain other situations to our continued processing of your personal information
  • otherwise restrict our processing of your personal information in certain circumstances
  • claim compensation for damages caused by our breach of any data protection laws

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

  • email, call or write to Joanna Welsh our Data Appointed Person (let us have enough information to identify you including your account number, user name, registration details)
  • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
  • let us know the information to which your request relates , including any account or reference numbers, if you have them

If you would like to unsubscribe from the Small Stories Newsletter you can also click on the ‘unsubscribe’ button at the bottom of the Small Stories Newsletter.  It may take up to 7 days for this to take place.

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

How to complain

We hope that our Data Protection Appointed Person  can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/ or telephone: 0303 123 1113.

Cookies Policy

Our Cookies Policy is accessible via Insert link to cookies policy.

Changes to this privacy notice

This privacy notice was published  in July 2018 and last updated on this date. .

We may change this privacy notice from time to time, when we do we will inform you by means of notification on our site via http://smallstories.co.uk/  

Links to other Websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies Our website may, from time to time, contain links to and from the websites of other organisations, and social media sites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. Links to Facebook. Twitter, Linkedin, Instagram and Paypal are on  our website.  

How to contact us

Please contact Joanna Welsh our Data Protection Appointed Person   if you have any questions about this privacy notice or the information we hold about you.

If you wish to contact  Joanna Welsh our Data Protection Appointed Person please send an email to Joanna Welch  joanna@smallstories.co.uk or write to Ashdown Lodge, Lodge Road Bromley BR1 3ND, England or call +44 (0)77 0318 9713

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