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My name's Chloe and I have been working with Jo over the past couple of weeks as part of my final year university placement at The Fashion Retail Academy. I am studying for an accelerated degree in Marketing and Communications for Fashion. Once I have completed this placement, I have my final major project, and then I am officially a graduate!
A little bit more about me is that I am 22, I love art and galleries and am a serial shopping addict... and in my spare time, I am a content creator and can be found on socials as @styledby.chloe. I have learned multiple valuable lessons about running my own business, understanding social media analytics and liaising with brands. I am fortunate to have worked with Primark, UNiDAYS, New Look and ASOS through my social platforms! From building up my platforms, I understand algorithms, and hopefully, I can transfer these skills to help Small Stories grow too!
The past couple of weeks have been absolutely crazy. My first week started off by meeting Jo and becoming familiar with the brand. I absolutely love the Small Stories story and how much love Jo has put into the brand. The prints are so beautiful, and I love that those ethics are one of the main drivers for the brand. With all that in mind, we came up with a game plan of things we would like to achieve within the three-week placement. The list includes outreaching to influencers, refreshing the Instagram feed and also updating the website. Little did we know, the week would end in a lot of stress with the Small Stories Instagram account being hacked! Of course, it had to be the week we wanted to make headway with new content, right?! Luckily, by the end of the week, we had regained access and secured all the passwords on all platforms.
Our second week started by putting the wheels in motion for the new social media strategy. We started posting on Instagram, beginning with explaining what happened and telling people we are back on track! Luckily, the followers were very understanding, which was really heartwarming to see from the platform that Jo has created. On Tuesday, we spent the day creating content for Instagram and TikTok. From researching my previous assignments, I know that video content will be the driver for engagement on social media platforms in the next 12 months. Video content can be easily digested and is a great way to engage with new audiences through the different algorithms. At the end of the week, we also launched a giveaway to thank everyone for all of the support.
That brings us up to now when I am writing this blog post. I have learned so much from the last couple of weeks about running a small business and what it takes to keep it running. I am very excited to see what my last week at Small Stories holds!